Congratulations! You are now a small business owner but you have no clue what an online presence is all about! Here are few pointers that will guide you towards the right direction.
1 – Website
Many business owners pay a fortune to have a website built for them and once it’s built, it’s just online and inactive. In 2017, content is king more than ever and videos are taking a big place in the content arena, content production is pivotal to have a successful presence online.
Videos will be valuable for your prospects and customers but written content is key for google placement! Now, depending on how competitive your sector is, it might take you awhile to get to the top of the first page on google but generating content is a must if you want to maintain a solid position and reputation online as Google devours and rewards unique content.
2 – Social Media
Let’s say you have created all the social media accounts that can possibly exist, reality is that it is not enough. Depending on your niche or sector, you should be selecting the right platform for your business, Social Media can be a nebulous concept but again content is king here. You need to generate valuable content for your targeted audience and show the authentic side of your business where your potential customers can relate to you and identify you as an expert in your field.
3 – Online Marketing
If you are not doing any Paid Online Marketing you are missing out on a lot of qualified leads for your business. If you are spending money in news papers, flyers or even tv commercials , you are doing marketing from the previous era! You must assign a monthly budget for your online marketing and create a sales funnels that will bring you real leads ! The beauty about online marketing is that you are about to quantify where your leads are coming from and control your budget accordingly.
Finally, Your Online Presence should not just be an online business card but it should be a lead collector, if an agency or designer is not doing this for you , you need to find someone that can build a complete sales funnel that will convert potential clients into a paying customers. Remember that a well executed Online Presence is an eco-system that is designed to bring you new business and nurture existent clients.